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The algorithm Google uses to assemble its search engine results pages is determined by these top three signals: content, links and…RankBrain. But what is RankBrain, and why does it matter as much as content and links? RankBrain is a Machine Google developed RankBrain to help it better understand how users perform search queries. It is […]
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Just in time to shake up online search for the new year, two major brands are poised to drive valuable traffic away from the captains of the search engine industry – Google, Bing and Yahoo. View image | gettyimages.com It’s been some time since we had to pore over which search engines to pursue. Just […]
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Google is making yet another modification to its Google+ strategy by eliminating some key elements from its search engine results. How will online marketers and their clients cope? Reduced Visibility on Knowledge Graph Boxes When searching for a brand on Google, the Google+ “Follow” button and “Recent Posts” section of the Knowledge Graph box are […]
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Images on web pages are a great way to entice readers. They also provide valuable real estate for SEO text, or alt tags, that can boost your ranking without the danger of being penalized in search engines. What are Alt Tags? Alt tags, or alt text, are the alternative text that text browsers or web […]
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