Call us at 1-415-992-7711

Remember when it used to be difficult to get through to local radio stations on the telephone? Nowadays, the most phone activity these stations get is when they run a contest requiring listeners to call in. My favorite local station is often asking people to dial in with their comments, because more of their listeners are texting […]
Read More
When it comes to search ads vs. display ads, it’s so important to understand the difference between the two ad formats. Select the wrong type of ad and you can quickly blow through your budget, sans results (ouch!). On the other hand, get it right and you can successfully build a brand and boost conversions […]
Read More
A few months ago, AdWords demographic targeting for search ads was introduced, including the ability to segment by age and gender. This brought joy to many brands and marketers, because they could better match ads to audiences while gaining more control over who saw their ads. It was a definitive moment for sure. Yet if […]
Read More
Google wants to help you increase traffic to your brick-and-mortar establishment, so they recently launched the new AdWords location extensions for display ads. Similar to call extensions (where users call you directly from your ad) or app extensions (users can download your app from the ad), location extensions in AdWords allow users to see your […]
Read More
The Google AdWords update just made it easier to convert your regular PPC text ads to mobile responsive ads. If you already run text ads or expanded text ads via Google, then this AdWords tool is exciting news for your organization. The conversion can be done right inside the program where you already create text […]
Read More
Hiring an SEO company can positively (or negatively) impact your business in critical ways. Here are some issues to keep in mind before choosing a firm: Your SEO budget. Though some may find this surprising, SEO is not free. And it’s not a quick fix. SEO consists of both on-site and off-site optimization strategies that […]
Read More
There are many ways to try improving your pay-per-click (PPC) advertising – relevant keywords, calls-to-action, images of adorable babies – but one of the key ways to increase the effectiveness of your paid advertising is with a PPC landing page. Of course, you need PPC landing pages if you are doing paid advertisements, but there […]
Read More
As more users turn on ad blockers, native advertising is emerging as a viable solution for reaching consumers. In 2016, the ad blocking trend is expected to move from the early adopters to a larger audience. As it is, 70 percent of mobile users are either blocking ads or interested in downloading an app that […]
Read More