Call us at 1-415-992-7711

A few months ago, AdWords demographic targeting for search ads was introduced, including the ability to segment by age and gender. This brought joy to many brands and marketers, because they could better match ads to audiences while gaining more control over who saw their ads. It was a definitive moment for sure. Yet if […]
Read More
Ask anyone which search engine rules the world and the answer you’re likely to receive is “Google.” And, to a large degree, that answer would be correct. But, while much evidence and general common wisdom suggests that Google is the big elephant in the room, there are different ways of looking at online marketing data […]
Read More
While a Pay Per Click (PPC) campaign can be a powerful tool for a small business to help drive conversions and traffic, PPC campaigns are not always the best solution for small businesses that rely on local sales, such as restaurants and coffee houses. Additionally, small businesses often have a hard time tracking how effective […]
Read More
While Bing and Yahoo may claim that adding the human element makes their paid ad relevancy for search terms better, the data seems to indicate that Google's algorithm (i.e. Quality Score) is still the best method for getting people to click on an ad and therefore, generate revenue.
Read More
While Facebook partnered with Microsoft last year to offer user data and ?Likes? for improving search results for Bing, Google is now trying to create one monolithic tool for combining the already proven strength of their search algorithm with personalized user feedback to even more finely tune search results and advertising.
Read More