All posts tagged Paid Search
While a Pay Per Click (PPC) campaign can be a powerful tool for a small business to help drive conversions and traffic, PPC campaigns are not always the best solution for small businesses that rely on local sales, such as … Read More →
…the results should give online advertisers and marketing firms reason for pause: 68% of Google searches were ?successful,? as opposed to 80.04% on Bing and 81.36% on Yahoo.
While Bing and Yahoo may claim that adding the human element makes their paid ad relevancy for search terms better, the data seems to indicate that Google’s algorithm (i.e. Quality Score) is still the best method for getting people to click on an ad and therefore, generate revenue.