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It’s not enough for marketers to know only about marketing. Serving clients in this digital age means understanding outside elements that can improve marketing strategies and business results, like data automation or virtual reality technology, for example. But it doesn’t have to involve the latest digital advancements to be effective; it can be as simple […]
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Are you doing everything you can think of to encourage online reviews from your customers? It can be frustrating to provide a great product or service, day in and day out, without the reward of positive feedback. Getting online reviews is important for your business. It builds your reputation, and it helps you rank higher […]
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  High-performing companies are determining this year’s marketing and advertising spend using a single, critical tool: analytics. Of course, you know analytics is the data that tells you what is working and what is not, but how often does it influence your business decisions? According to Accenture research, high-performing businesses – those that deliver higher […]
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Ask anyone which search engine rules the world and the answer you’re likely to receive is “Google.” And, to a large degree, that answer would be correct. But, while much evidence and general common wisdom suggests that Google is the big elephant in the room, there are different ways of looking at online marketing data […]
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A great content marketing experience is a lot like falling in love – it happens over time and it takes a good deal of work. But, if you do it right and persevere, the end result can be life changing. The idea of developing high quality content as part of an online marketing strategy has […]
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Do you remember when e-mail was just a fun way to say hi to friends and family and getting a reply was in and of itself a pleasant surprise? We’ve come a long way since then, some might say, to the other end of the spectrum of woeful abundance, each of us owning multiple e-mail […]
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