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When it comes to search ads vs. display ads, it’s so important to understand the difference between the two ad formats. Select the wrong type of ad and you can quickly blow through your budget, sans results (ouch!). On the other hand, get it right and you can successfully build a brand and boost conversions […]
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There are many ways to try improving your pay-per-click (PPC) advertising – relevant keywords, calls-to-action, images of adorable babies – but one of the key ways to increase the effectiveness of your paid advertising is with a PPC landing page. Of course, you need PPC landing pages if you are doing paid advertisements, but there […]
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As more users turn on ad blockers, native advertising is emerging as a viable solution for reaching consumers. In 2016, the ad blocking trend is expected to move from the early adopters to a larger audience. As it is, 70 percent of mobile users are either blocking ads or interested in downloading an app that […]
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  High-performing companies are determining this year’s marketing and advertising spend using a single, critical tool: analytics. Of course, you know analytics is the data that tells you what is working and what is not, but how often does it influence your business decisions? According to Accenture research, high-performing businesses – those that deliver higher […]
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