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Seven months ago, I wrote about Google’s mobile-first index and what it meant for online search. Now that we’re possibly just a few months from “go time,” I want to discuss how this impacts businesses with desktop and mobile websites. You don’t have a mobile website? Keep reading, please. Let’s Talk about Google Mobile-First Index […]
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Yesterday, Google confirmed that mobile web pages using pop-up ads may not rank as highly. More specifically, it means this new SEO ranking signal can affect “pages where content is not easily accessible to a user on the transition from the mobile search results.” It makes sense, really, from Google’s end. Always trying to improve […]
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This month, Google bid an official adieu to Flash and welcomed AMP to the entire web – two significant changes for website owners and users alike. The king of search is making these shifts with one goal in mind: to make the web faster. Specifically, the mobile web, which now accounts for nearly 60 percent […]
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The algorithm Google uses to assemble its search engine results pages is determined by these top three signals: content, links and…RankBrain. But what is RankBrain, and why does it matter as much as content and links? RankBrain is a Machine Google developed RankBrain to help it better understand how users perform search queries. It is […]
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Do you remember when Google updated its mobile algorithm earlier this year? This was the wake up call businesses needed to finally implement mobile-friendly websites. Yet some companies are not seeing the Google mobile search rankings they want, despite their best efforts to align with the new demands of digital behavior. Here are three suggestions […]
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  Tomorrow marks one of the most significant days in search engine history. On April 21, 2015, the new Google mobile algorithm will go into effect and introduce sweeping changes to the way we use – and work within – the mobile search environment. Specifically, Google will give preference to websites it deems “mobile-friendly.” Everything […]
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You’re either in, or you’re out. Or at least lower in the search rankings if your mobile site isn’t up to par with Google’s new mobile algorithm, already in effect. In its ongoing commitment to improving the mobile web experience on smartphones and tablets, Google is placing even more emphasis on the way mobile websites […]
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