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The Google AdWords update just made it easier to convert your regular PPC text ads to mobile responsive ads. If you already run text ads or expanded text ads via Google, then this AdWords tool is exciting news for your organization. The conversion can be done right inside the program where you already create text […]
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Does your business really need a mobile app, or is your website good enough for your digital marketing end goals? Let’s take a look at what’s happening and discuss how it can help you make the best strategic decisions. The Word on the Street is Mobile Everywhere you look these days, you’re hearing about the […]
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If you’ve spent any amount of time (and money) on mobile advertising, then you already know every pixel represents valuable real estate. So it’s only natural that you carefully consider each character that is participating in high-stakes mobile search results pages. Here, a few reasons why we think click-to-call (a clickable link that lets users […]
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It’s that bittersweet moment of the year that marks the end of summer and heralds the change of seasons. Even if you aren’t attending school or have children who do, it calls to mind going back to school, choosing classes, reconnecting with friends and classmates. It is also the time when you get to make […]
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Facebook users are growing, and as they grow, so does the proportion of users who access it through mobile. In August, Facebook announced its intention to share country-wise, web and mobile monthly and daily user counts. You might be surprised to know that 78% of Facebook’s 128 million daily users, that is a whopping 101 […]
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To truly understand the intentions of mobile traffic, you need data. In fact, the more data the better. Google Analytics now fulfills this need with its new filter fields for mobile. Why Mobile, Why Now Over the last few years, there has been a lot of chatter about the importance of mobile websites as part […]
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