All posts tagged Microsoft

Don’t Count Out Bing Just Yet

…the results should give online advertisers and marketing firms reason for pause: 68% of Google searches were ?successful,? as opposed to 80.04% on Bing and 81.36% on Yahoo.

The Search Wars

While Bing and Yahoo may claim that adding the human element makes their paid ad relevancy for search terms better, the data seems to indicate that Google’s algorithm (i.e. Quality Score) is still the best method for getting people to click on an ad and therefore, generate revenue.