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When you want to measure conversions on your website, it’s helpful to set up a goal in Google Analytics. If you’re not sure what a goal is or how it’s used in Analytics, then keep reading because this information can save you a lot of time and frustration. What is a goal in Google Analytics? […]
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When you’re managing several digital marketing channels – social media, email, PPC, etc. – it’s helpful to know which channels and campaigns deliver the best results. Instead of chasing down data from individual accounts or combing through Google Analytics for each individual link, you can use what is called UTM tracking to simplify the process. […]
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Today’s consumers have the option to tune out advertisements or engage more deeply with brands that they feel represent them. So once you’ve grabbed your customer’s attention, meaning they are on your site, how do you know you’ve converted them from potentials to evangelists? Google Analytics has the answer. Garnering more than 45 million YouTube […]
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Deleting cookies from Internet browsers is a growing trend in the digital age, but online advertisers should be aware of how it influences Google Analytics data – or, what we like to call the great numbers game. According to a 2012 comScore study, about 30 percent of Internet users delete their ad-served (third-party) cookies every […]
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This week we witnessed what could be Google’s biggest disappearing act to date: the complete and utter cloaking of organic search data. After years of asserting its domination over search traffic and analytics platforms, Google has officially put its most valuable information – keyword referrer data – under lock and key. For those who own […]
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To truly understand the intentions of mobile traffic, you need data. In fact, the more data the better. Google Analytics now fulfills this need with its new filter fields for mobile. Why Mobile, Why Now Over the last few years, there has been a lot of chatter about the importance of mobile websites as part […]
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