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Today’s consumers have the option to tune out advertisements or engage more deeply with brands that they feel represent them. So once you’ve grabbed your customer’s attention, meaning they are on your site, how do you know you’ve converted them from potentials to evangelists? Google Analytics has the answer. Garnering more than 45 million YouTube […]
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Deleting cookies from Internet browsers is a growing trend in the digital age, but online advertisers should be aware of how it influences Google Analytics data – or, what we like to call the great numbers game. According to a 2012 comScore study, about 30 percent of Internet users delete their ad-served (third-party) cookies every […]
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This week we witnessed what could be Google’s biggest disappearing act to date: the complete and utter cloaking of organic search data. After years of asserting its domination over search traffic and analytics platforms, Google has officially put its most valuable information – keyword referrer data – under lock and key. For those who own […]
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To truly understand the intentions of mobile traffic, you need data. In fact, the more data the better. Google Analytics now fulfills this need with its new filter fields for mobile. Why Mobile, Why Now Over the last few years, there has been a lot of chatter about the importance of mobile websites as part […]
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Although it was rolled out to the public in 2005, Google Analytics remains – for many people – a mysterious marketing tool considered too cavernous for every day use. Well, keep your distance no longer, because with these four relatively new Google Analytics tools you can interpret data more easily and with much less trepidation. […]
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