Google wants to help you increase traffic to your brick-and-mortar establishment, so they recently launched the new AdWords location extensions for display ads. Similar to call extensions (where users call you directly from your ad) or app extensions (users can download your app from the ad), location extensions in AdWords allow users to see your […]
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The Google AdWords update just made it easier to convert your regular PPC text ads to mobile responsive ads. If you already run text ads or expanded text ads via Google, then this AdWords tool is exciting news for your organization. The conversion can be done right inside the program where you already create text […]
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Expanded Text Ads, the next generation of Google AdWords, are on their way — and it’s a big deal for advertisers. In what Google called the “biggest changes to our text ads since AdWords launched fifteen years ago,” the search giant announced that Expanded Text Ads (ETAs), now in beta in select markets, will be […]
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Do you maintain a list of customer email addresses? You can now target online ads to these consumers through Google’s new Customer Match feature. When Google announced the release of Customer Match last month, we admit we were amped about the news. Customer Match is a new feature that enables businesses to upload their lists […]
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If you’ve ever forgotten an important holiday in your past, then you can thank your friends over at Google for saving you from any future gift-giving fumbles. The new local availability feature in Google Product Listing Ads (PLAs) helps consumers find the products they want – right away – at retailers that are, literally, just […]
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There’s a new kid in Google AdWords town and its name is search companion marketing. An exciting, yet somewhat hush-hush, component of the Google AdWords platform, search companion marketing can help your business increase ROI when done correctly. What is search companion marketing? In an effort to deliver more qualified (and hopefully cheaper) traffic to […]
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With the introduction of Google Enhanced earlier this year, the ability to target AdWords campaigns across devices became a thing of the past. Now, AdWords users will need to build campaigns around context – when, where and how people are searching the web – using Google’s new Enhanced features. Location It should come as no […]
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What if you could make a sale from someone even after they decided to leave your website without purchasing anything? With Google AdWords’ Remarketing for Search Ads (RFSA), you can now create audience-specific ads that encourage previous visitors to come back and give you what you really want. It’s the browse-and-bounce consumers that make you […]
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If you want to run a successful Google AdWords campaign, you must pay attention to the quality score of each of your keywords. Not only does it affect the positioning of your ads in Google (see Figure 1), but a higher quality score also lowers your costs-per-click (CPC) and delivers greater exposure and conversion. What […]
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