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But for all intents and purposes, Google+ seems to strive to be the anti-Facebook on one fundamental level - that the world of online socializing is taking on a more grown-up approach.
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While Facebook partnered with Microsoft last year to offer user data and ?Likes? for improving search results for Bing, Google is now trying to create one monolithic tool for combining the already proven strength of their search algorithm with personalized user feedback to even more finely tune search results and advertising.
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