All posts tagged Google

Google Hummingbird: A Reminder About User Intent

Long before Google’s Panda and Penguin updates, we knew that creating original, high quality content was one of the most important pieces of good SEO. Now, with the recent Hummingbird update, understanding what it is that your customers are searching … Read More →

Are You Ready for July 22, 2013? (Hint: Google Enhanced Campaigns)

Earlier this year, we talked about how the new Google Enhanced Campaigns would help AdWords users. Now that July 22, 2013 – the deadline Google imposed for its Enhanced migration – is approaching, users of AdWords need to be armed … Read More →

Google Now: Upping the Mobile Search Ante

We’ve known for some time that mobile search is a crucial part of strengthening any web presence, but with the introduction of Google Now businesses will see their mobile search efforts interjected in even more exciting (and beneficial) ways than … Read More →

Google’s Online Reviews Get an Update

As the importance of online reviews continues to grow across the web, businesses will be happy to know that Google’s most recent update ensures the integrity of those oh-so-valuable ratings and recommendations. Here’s the low-down on their online review tweaking. … Read More →

Social Media’s New Impact: Google+, Online Business and Organic Search Results

The impact of social media on a company’s online search visibility is no longer measured only in “likes”; it is determined by how well those signals of interest translate to better organic search results and more successful online business transactions. … Read More →

Improving Quality Score in Google AdWords

If you want to run a successful Google AdWords campaign, you must pay attention to the quality score of each of your keywords. Not only does it affect the positioning of your ads in Google (see Figure 1), but a … Read More →

What’s the Difference between Google Plus Business Pages and Profiles?

Socially acceptable: You like your local health club’s page. Socially weird: Your local health club likes you back on your page. While Google+ makes it possible to follow your favorite brands and businesses (similar to “liking” a business page on … Read More →

Update: Google Product Listing Ads

The free ride is over. Google Product Search, the free product listings that show up on Google SERPs and under the Google Shopping tab in the US, will be replaced by the paid format called Product Listing Ads by Fall … Read More →

Content Experiments with Web Analytics

In our previous post, we discussed the importance of micro conversions in setting and tracking the specific goals of your website. Google Analytics now allows you to experiment with different variations of your content to see how these are affecting … Read More →

Read & Speak the Language of Analytics

When running a website, being able to figure out where your traffic is coming from and what it’s doing once it reaches your site is critical. Because of this glaring necessity, Google Analytics is arguably one of the best things … Read More →