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The algorithm Google uses to assemble its search engine results pages is determined by these top three signals: content, links and…RankBrain. But what is RankBrain, and why does it matter as much as content and links? RankBrain is a Machine Google developed RankBrain to help it better understand how users perform search queries. It is […]
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Do you remember when Google updated its mobile algorithm earlier this year? This was the wake up call businesses needed to finally implement mobile-friendly websites. Yet some companies are not seeing the Google mobile search rankings they want, despite their best efforts to align with the new demands of digital behavior. Here are three suggestions […]
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Long before Google’s Panda and Penguin updates, we knew that creating original, high quality content was one of the most important pieces of good SEO. Now, with the recent Hummingbird update, understanding what it is that your customers are searching for, and creating content that meets that search criteria, will be the key to accurately […]
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We’ve known for some time that mobile search is a crucial part of strengthening any web presence, but with the introduction of Google Now businesses will see their mobile search efforts interjected in even more exciting (and beneficial) ways than ever before. Page Suggestions It’s no surprise that Google is refining its data intelligence on […]
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As the importance of online reviews continues to grow across the web, businesses will be happy to know that Google’s most recent update ensures the integrity of those oh-so-valuable ratings and recommendations. Here’s the low-down on their online review tweaking. Google Vs. Online Spam Reviews We’ve seen Google attack spammy content on web pages for […]
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If you want to run a successful Google AdWords campaign, you must pay attention to the quality score of each of your keywords. Not only does it affect the positioning of your ads in Google (see Figure 1), but a higher quality score also lowers your costs-per-click (CPC) and delivers greater exposure and conversion. What […]
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