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Seven months ago, I wrote about Google’s mobile-first index and what it meant for online search. Now that we’re possibly just a few months from “go time,” I want to discuss how this impacts businesses with desktop and mobile websites. You don’t have a mobile website? Keep reading, please. Let’s Talk about Google Mobile-First Index […]
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This article is Part 2 of “Google’s Answer to a “Post-Truth” World.” It examines how the tech giant is fighting back against fake news and navigating their way in a world where knowledge is power. If before predictions were categorized as helpful or unhelpful, now users can report them as “hateful; sexually explicit; violent or […]
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This month, Google bid an official adieu to Flash and welcomed AMP to the entire web – two significant changes for website owners and users alike. The king of search is making these shifts with one goal in mind: to make the web faster. Specifically, the mobile web, which now accounts for nearly 60 percent […]
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Google recently announced new features for local businesses on Google Maps and they are awesome. Say you’re coming home from a road trip and you’re dying to have a specific kind of fast food to end the weekend. You already have Google Maps up and running. You could search for the closest exit that leads […]
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The algorithm Google uses to assemble its search engine results pages is determined by these top three signals: content, links and…RankBrain. But what is RankBrain, and why does it matter as much as content and links? RankBrain is a Machine Google developed RankBrain to help it better understand how users perform search queries. It is […]
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