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This month, Google bid an official adieu to Flash and welcomed AMP to the entire web – two significant changes for website owners and users alike. The king of search is making these shifts with one goal in mind: to make the web faster. Specifically, the mobile web, which now accounts for nearly 60 percent […]
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Google recently announced new features for local businesses on Google Maps and they are awesome. Say you’re coming home from a road trip and you’re dying to have a specific kind of fast food to end the weekend. You already have Google Maps up and running. You could search for the closest exit that leads […]
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The algorithm Google uses to assemble its search engine results pages is determined by these top three signals: content, links and…RankBrain. But what is RankBrain, and why does it matter as much as content and links? RankBrain is a Machine Google developed RankBrain to help it better understand how users perform search queries. It is […]
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Do you remember when Google updated its mobile algorithm earlier this year? This was the wake up call businesses needed to finally implement mobile-friendly websites. Yet some companies are not seeing the Google mobile search rankings they want, despite their best efforts to align with the new demands of digital behavior. Here are three suggestions […]
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Long before Google’s Panda and Penguin updates, we knew that creating original, high quality content was one of the most important pieces of good SEO. Now, with the recent Hummingbird update, understanding what it is that your customers are searching for, and creating content that meets that search criteria, will be the key to accurately […]
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We’ve known for some time that mobile search is a crucial part of strengthening any web presence, but with the introduction of Google Now businesses will see their mobile search efforts interjected in even more exciting (and beneficial) ways than ever before. Page Suggestions It’s no surprise that Google is refining its data intelligence on […]
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