This month, Google bid an official adieu to Flash and welcomed AMP to the entire web – two significant changes for website owners and users alike. The king of search is making these shifts with one goal in mind: to make the web faster. Specifically, the mobile web, which now accounts for nearly 60 percent […]
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Google recently announced new features for local businesses on Google Maps and they are awesome. Say you’re coming home from a road trip and you’re dying to have a specific kind of fast food to end the weekend. You already have Google Maps up and running. You could search for the closest exit that leads […]
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Do you use Gmail? If you don’t, then chances are you know a lot of people who do. And every last one of them could be your next Google+ follower. Let me explain. Today I received this in my Gmail inbox: Wait, so what I’m saying is when businesses send emails to Gmail addresses, it […]
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The algorithm Google uses to assemble its search engine results pages is determined by these top three signals: content, links and…RankBrain. But what is RankBrain, and why does it matter as much as content and links? RankBrain is a Machine Google developed RankBrain to help it better understand how users perform search queries. It is […]
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Google recently made a significant change to the way its search results pages display on desktop devices. As of right now, ads on the right hand side of the page are gone. Instead, there are more ads at the top and bottom of the page. If you are a business, then this may affect the […]
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Do you remember when Google updated its mobile algorithm earlier this year? This was the wake up call businesses needed to finally implement mobile-friendly websites. Yet some companies are not seeing the Google mobile search rankings they want, despite their best efforts to align with the new demands of digital behavior. Here are three suggestions […]
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Long before Google’s Panda and Penguin updates, we knew that creating original, high quality content was one of the most important pieces of good SEO. Now, with the recent Hummingbird update, understanding what it is that your customers are searching for, and creating content that meets that search criteria, will be the key to accurately […]
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Earlier this year, we talked about how the new Google Enhanced Campaigns would help AdWords users. Now that July 22, 2013 – the deadline Google imposed for its Enhanced migration – is approaching, users of AdWords need to be armed with the best practices for Google Enhanced Campaigns. Adapt to the Ubiquitous Environment With Google […]
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We’ve known for some time that mobile search is a crucial part of strengthening any web presence, but with the introduction of Google Now businesses will see their mobile search efforts interjected in even more exciting (and beneficial) ways than ever before. Page Suggestions It’s no surprise that Google is refining its data intelligence on […]
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