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Long before Google’s Panda and Penguin updates, we knew that creating original, high quality content was one of the most important pieces of good SEO. Now, with the recent Hummingbird update, understanding what it is that your customers are searching for, and creating content that meets that search criteria, will be the key to accurately [...]
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We’ve known for some time that mobile search is a crucial part of strengthening any web presence, but with the introduction of Google Now businesses will see their mobile search efforts interjected in even more exciting (and beneficial) ways than ever before. Page Suggestions It’s no surprise that Google is refining its data intelligence on [...]
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As the importance of online reviews continues to grow across the web, businesses will be happy to know that Google’s most recent update ensures the integrity of those oh-so-valuable ratings and recommendations. Here’s the low-down on their online review tweaking. Google Vs. Online Spam Reviews We’ve seen Google attack spammy content on web pages for [...]
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If you want to run a successful Google AdWords campaign, you must pay attention to the quality score of each of your keywords. Not only does it affect the positioning of your ads in Google (see Figure 1), but a higher quality score also lowers your costs-per-click (CPC) and delivers greater exposure and conversion. What [...]
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The free ride is over. Google Product Search, the free product listings that show up on Google SERPs and under the Google Shopping tab in the US, will be replaced by the paid format called Product Listing Ads by Fall of this year. Sameer Samat, Google VP of Product Management, wrote earlier this month: “Today we’re [...]
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In our previous post, we discussed the importance of micro conversions in setting and tracking the specific goals of your website. Google Analytics now allows you to experiment with different variations of your content to see how these are affecting both your micro and macro conversions. Announced earlier this month, Google Analytics’ Content Experiments will [...]
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