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Did you know that 1 billion people belong to Facebook Groups? That’s half of the social network’s entire membership. I don’t know about you, but I belong to an embarrassing number of groups on Facebook, mostly about business, parenting, health and food. About half belong to my friends’ at-home businesses selling clothing, skin care, cleaning […]
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The objective of social media marketing is to be genuine, to represent the softer, approachable side of your brand. It’s less stiff-collared corporate CEO and more hip barista at your neighborhood coffee shop kind of vibe that encourages engagement with your content. It’s real, it’s raw, it’s you. So why can’t this authentic content that […]
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Facebook users are growing, and as they grow, so does the proportion of users who access it through mobile. In August, Facebook announced its intention to share country-wise, web and mobile monthly and daily user counts. You might be surprised to know that 78% of Facebook’s 128 million daily users, that is a whopping 101 […]
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Unless you’ve shied away from the Facebook world completely, you’ve probably been exposed to your fair share of Facebook advertising. Whether or not you want to see more about country western boots is never up to you, because the social media giant always knows to serve up ads that are similar to what you’ve been […]
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Research from comScore and AdSafe Media has called the efficacy of traditional display advertising into question. According to their findings, putting too much value on impressions alone could be costing advertisers billions of dollars. comScore reached this conclusion after analyzing the display ad campaigns of 12 major brand advertisers. What they found was that an […]
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According to a recent report by Experian, Pinterest has become the third most popular social network in the United States, behind only Facebook and Twitter. The widely circulated Hitwise report, released early this month, reveals huge increases in visitors to Pinterest’s website – most impressively, a 50% gain from January to February that put it […]
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