All posts tagged deep linking
Simple SEO Tips for Bloggers
A lot of my clients know that blogging about their products and services is an important part of marketing in today’s social media crazed cyber world. Yet, they are not quite sure how it will help them with their search rankings. Regardless of what platform you use (Blogger, Drupal, WordPress, etc.) make sure you follow these best practices for blogging as they will assist with your SEO efforts.
* Identify a few targeted keywords that you want to be ranked and found by the search engines. These keywords will need to be the most common words used in your blog post and make sure they are in the title, URL, used in outbound links and are bolded.
* Change your permalink (i.e. permanent URL) structure to show the title of your blog post rather than the default URL (ex. “yourblog.com/?p=123″). This will make it easy for search engine spiders to find and crawl blog content.
* Write the title of your blog as a headline in order to grab the reader’s attention but also include targeted keywords because your blog will get archived and your titles can become searchable.
* Categorize your content so it allows the aggregation of content according to themes, thus making it easier for search engines to understand your content and giving you a better chance of ranking well on particular topics.
* Keep the content fresh in order to keep the readers and search engines coming back. From a search engine perspective, if your blog is updated frequently, it will attract the attention of spiders and causes more crawling and faster indexing, thus allowing your new content to become searchable more quickly.
* Create internal links by deep linking anchor text to product and/or information pages on interior pages of the site.
* Encourage interaction through comments. This will help create a more active community, which will translate in more content, traffic and eventually higher rankings.
How Deep Linking Helps SEO
How deep are your links? That determines your websites search engine ranking. Heres a quick guided tour about Deep linking and back linking:
How to add back links: Email webmasters and ask them to place a link on their website, submit your site to directories, distribute free reprint articles, and post to relevant blogs.
What to watch out for: Do not have all the links point to your homepage, but draw down the links to your inner web pages.
What is deep linking: When a visitor finds content interesting in your inner web page and is more likely to copy and paste the actual webpage address into a blog. This is what is meant by deep linking or natural linking by the search engines.
The problem with creating deep links: Webmasters or directories normally allow a link to your homepage only, not a deep link, and even when you submit a deep link, they will not allow you to submit 10 deep links.
Useful Tips: Use free reprint articles as part of your link building campaign. Another way out is to take keywords in each page of the text on your website and make a hyperlink on that word or phrase to another page on your site. Spread links across all the pages of your domain, because users are likely to be turned off by a page that is almost all hyperlinks.
Why they are important: Because search engines like Google, Yahoo! And MSN have put the official seal on the importance of back links and deep links.
