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Conversions are the crowning achievement for many pay-per-click ad campaigns. Whether it’s getting someone to sign up for a newsletter or download a whitepaper, conversions can confirm if we’re rocking our campaigns – or not. That’s why, when AdWords announced its new Parallel Tracking feature to help increase ad conversions, we knew advertisers would be […]
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“Half of mobile search conversions happen in one hour.” That’s what the Google/Nielsen research from last month revealed, giving us even more evidence of why 2013 is the year to push your business into the mobile stratosphere of search. The Magical 60 Minutes There’s no other search platform – desktop, laptop or otherwise – that […]
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This is the trickiest of all the landing page elements as most people want to over emphasize design. Remember, a visitor is going to stay on a page for no more than five seconds so keep the design simple by avoiding overbearing colors (i.e. white font on black background) and sticking with easy to read fonts.
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