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The effectiveness of Twitter PPC advertising campaigns can now be measured with conversion tracking, a new reporting tool that gives advertisers better insight into what makes consumers click. How does conversion tracking work? When PPC advertisers are building a Promoted Tweet campaign through Twitter, they can create a ‘purchase’ conversion tag and place it on […]
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In our previous post, we discussed the importance of micro conversions in setting and tracking the specific goals of your website. Google Analytics now allows you to experiment with different variations of your content to see how these are affecting both your micro and macro conversions. Announced earlier this month, Google Analytics’ Content Experiments will […]
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It’s important for the Google Analytics novice to understand the distinction between macro and micro conversions, but it’s a simple one. Basically, macro conversions are the key objectives of your business model, and they vary company by company. A few examples: Selling products Generating leads Generating content/publishing Customer support And while tracking these macro-conversions are one […]
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Lets start this section on tracking conversions with a small anecdote. A troubled business owner once said Half the money I spend on advertising is wasted; the trouble is I don’t know which half. All of us, at some time or the other, must have felt the same way, when you think about it. In […]
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