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Devices. Channels. Context. Content. We’re all trying to bring together the fragments of what we now call digital marketing, so we can communicate more personally. Yet, as consumers are creating their own decision journeys, it becomes increasingly more challenging to arrive at those exact moments with the right words and influence. This is why a […]
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Is your search engine optimization (SEO) destined to fail without new content? Does it even matter in the wake of mobile-friendly websites, HTTPS certificates, and other ranking signals as of late? Turns out it does, and here’s why. Google Says So: Content is a Top SEO Signal Earlier this year, Google confirmed the top three […]
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Your story directly impacts SEO. If your business wants to engage in search marketing, storytelling is one area where you may not want to compromise. There is no denying a solid SEO campaign is built on extensive strategy, well-researched keywords, quality links, and intelligent analytics reporting. But beyond the roadmap and the data that work […]
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A great content marketing experience is a lot like falling in love – it happens over time and it takes a good deal of work. But, if you do it right and persevere, the end result can be life changing. The idea of developing high quality content as part of an online marketing strategy has […]
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In 2014, we will see high-quality content tip the scale for search engine optimization (SEO), especially as Google expands its In-depth Articles section on page one. Why did Google introduce In-depth Articles? According to the search engine specialists, there are enough people looking for well-developed, unique content that it created a special residence for in-depth […]
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Writing online content is an important part of any marketing initiative, especially in the arm’s race of search engine rankings and the recent addition of Google Authorship. However, not just any content will do. It must matter to your brand, your industry and, most importantly, your audience. Here’s how to make sure you’re doing it […]
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The caveat to your toolkit is “Don’t bite off more than you can chew.” No need to give in to peer pressure and create a blog, Facebook, Twitter, LinkedIn, YouTube channel, Tumblr, etc, etc all at once if you can’t create and manage enough (useful) content for them all.
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A lot of my clients know that blogging about their products and services is an important part of marketing in today’s social media crazed cyber world. Yet, they are not quite sure how it will help them with their search rankings. Regardless of what platform you use (Blogger, Drupal, WordPress, etc.) make sure you follow […]
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