Call us at 1-415-992-7711

A few months ago, AdWords demographic targeting for search ads was introduced, including the ability to segment by age and gender. This brought joy to many brands and marketers, because they could better match ads to audiences while gaining more control over who saw their ads. It was a definitive moment for sure. Yet if […]
Read More
Google wants to help you increase traffic to your brick-and-mortar establishment, so they recently launched the new AdWords location extensions for display ads. Similar to call extensions (where users call you directly from your ad) or app extensions (users can download your app from the ad), location extensions in AdWords allow users to see your […]
Read More
When was the last time you browsed through Amazon.com or picked up a new bath rug over at Crate & Barrel’s website? Maybe not so much the latter, but if you’re like half of the consumers out there then you’ll be buying holiday gifts online this year (according to Google). And this is exactly what […]
Read More
For businesses that historically experience little return on the old “spend money to make money” approach, remarketing to existing customers will be music to the ears – and, with some guidance, money in the bank. Let’s take a look at how this phenomenon works and how you can start taking advantage of it. Remarketing Means […]
Read More
While a Pay Per Click (PPC) campaign can be a powerful tool for a small business to help drive conversions and traffic, PPC campaigns are not always the best solution for small businesses that rely on local sales, such as restaurants and coffee houses. Additionally, small businesses often have a hard time tracking how effective […]
Read More