Social Media Optimization

Social Media Marketing Consulting

Expand Your Online Reach & Reputation

RSO Consulting provides comprehensive social media marketing consulting for those companies looking to extend their traditional online marketing campaigns. Effective, ongoing social media optimization uncovers myriad new opportunities for interacting with and targeting to your company’s desired audience. Online marketing success today is often measured by a company’s ability to enhance their reputation and relevancy with people, not just search engines.

We leverage our field-tested experienced in social media optimization to build an integrated social media strategy tailored specifically to your marketing objectives. At RSO, we understand that SEO and social media optimization are becoming more intertwined everyday, and developing a dynamic marketing campaign that features both working in tandem is essential to expanding your company’s online reach and brand awareness.

We are experts at building attractive Facebook fan pages, Twitter pages and YouTube channels. We optimize your profile pages to create an engaging user experience that is consistent with your brand image.

Video

  • Optimize video content for search engines and social media
  • Create an engaging user experience on profile pages and channels
  • Develop dynamic video marketing strategies to maximize engagement

Social Networking

  • Foster fan communities for brands and publishers
  • Implement paid and organic fan growth strategies
  • Increase brand engagement and social clout

Blogs

  • Formulate a focused strategy for fresh content creation
  • Grow readership and subscriptions from targeted audience
  • Enhance reader interaction through using best practices

Social Media Optimization Deliverables:

Profile Optimization

Are your Facebook and Twitter pages as attractive and intuitive as they should be? Nowadays, potential customers are often introduced to your company through social media and microblogging sites; therefore, it is essential to create an engaging user experience that is consistent with your brand image. RSO will develop a custom solution for each of your social media profile pages that utilizes best practices in both design and deployment.

Expanding Your Social Presence

It can be challenging for many companies, especially small businesses, to raise brand awareness after building a new profile on social media sites. RSO Consulting will develop a long-term strategy to increase your numbers of fans and followers through first determining, then targeting, the correct demographics for your unique company. Through strategic blogging campaigns, blogger outreach programs, diligent Twitter Re-following, et. al., we will deploy a dynamic social media optimization campaign across all verticals.

Increase Traffic, Engagement, and Sales

Through various social media channels, RSO Consulting will ensure that your posts, tweets, and video uploads are optimized in terms of content, visibility, and link building. The optimized updates on Facebook, Twitter, YouTube, and Linkedin will maximize impressions and drive more traffic to your site. Ultimately, the creation and promotion of quality, relevant content will increase customer interactions, build a strong relationship within the community, and bring in qualified leads that can convert to sales.

Measuring & Reporting Social Media ROI

Just like SEO and PPC, social media optimization is results driven. At the onset of any social media optimization campaign, RSO will determine what is working, and what needs improvement. As a part of your ongoing campaign, our social media marketing reporting comprehensively details the progress of the campaign and its key performance metrics, such as clout and brand lift.
Contact us today and find out how RSO Consulting can help your business thrive!
“I hired RSO to help me improve my business’ online presence, and I am incredibly glad that I did! They have taken a very holistic view of my needs as a new business owner. They have shared countless tips and strategies to increase my clientele and cash flow, and have been incredibly generous with their time and knowledge. I feel confident that despite our current economy, RSO will have my business booming in no time”

—Emily Coles, Emily Coles Dance