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Did you know that 1 billion people belong to Facebook Groups? That’s half of the social network’s entire membership. I don’t know about you, but I belong to an embarrassing number of groups on Facebook, mostly about business, parenting, health and food. About half belong to my friends’ at-home businesses selling clothing, skin care, cleaning […]
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No matter where you’re at in your social media strategy – just starting out or been going for a while – it’s always a good idea to make sure you’re using the best platforms for your business. That being said, how do you know which social media platforms are the best ones? Let’s take a […]
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Likes, shares, comments, and now hearts. Engagement is an important social media metric, but is it all you should be watching? Social media engagement reminds me of the Skinner Box. Except instead of pushing the lever myself and getting the reward, I’m relying on users’ affirmations to give me that weird, endorphin-like high. Engagement means […]
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