News
Some of the latest headlines from the world of
Search, eCommerce and Online Marketing:
- Tapping Into Google's Algorithm for Searcher Intent
If you want to use Google to determine searcher intent, you need to disregard your own common sense and be willing to accept that your intuition could be wrong. - Google's Screenwise Research Business
Google's launch of Screenwise may signal a move to go into the research business. Should comScore and Nielsen be worried? - 4 Enterprise SEO Trends to Watch in 2012
Incremental gains in SEO get harder to achieve, but not impossible. Here's how to overcome obstacles. - Your Search Is Social
Stop thinking about what Google wants and obsess about what your visitor wants. - Optimizing Your Local Listing on Apple's Siri
Teaching Siri to suggest your business. - Global SEO: Giving Visitors a Passport to Your Content
Give visitors all over the world a passport directly into your content with these five tactics that can and should be applied to any multinational website. - PPC Searcher Needs and Behavior: Reading Between the Lines
There are hidden gems in each PPC account. - Solving the Mystery of Google's Q4 CPC Drop
An in-depth look at what happened with Google's drop in average CPC in the last quarter of 2011. - A Marketing Reminder From Johnny on the Streets of Montreal
Industry lessons can come from anywhere – not just career advertisers. - Long Live Ranking Reports
Should marketers prepare for the day when they will not be able to obtain keyword data from web analytics packages?
