RSO Can Help You Launch and Manage Pay Per Click (PPC)

Getting a PPC campaign up and running may seem like a simple task at first glance.

All you need to do is pick a few keywords, write a few ads, and enter billing information and go live. But consider these important questions:

• Are you getting best placement for your budget?
• How is the quality score of your keywords effective your cost?
• Is your landing page optimized to maximize your conversion rate?
• How can you improve search engine positioning without increasing your budget?

The answers to these and similar questions determine whether you are getting the most out of your online advertising dollar or not. We can help you find the answers and optimize your pay per click ad, keywords, and landing pages for maximum effectiveness.

Pay Less Per Click, Get More Per Dollar

Our initial analysis of your paid search strategy focuses on ways we can extend the reach and visibility of your ads and boost your conversion rate within the limits of your budget. We begin by reviewing the needs of your business, your advertising budget, and your PPC goals. We then look at any existing PPC ad copy, keywords, and landing pages to pinpoint areas for improvement. At the end of this phase, we submit an optimization proposal detailing our recommended strategies for launching and managing your search engine advertising.

Managing Pay Per Click

Once the optimization has been completed and we have achieved improved search engine placement, we work with you on ongoing basis to ensure that you continue to get the best ROI and maintain placements and quality scores. In addition, we will advise you on new opportunities for expansion and build out campaigns to reach out to new audiences. Our approach to paid search advertising is in line with the best practices set forth by Google and all of our search engine marketing specialists are Adwords Certified.

Contact us today and find out how RSO Consulting can help your business thrive!