Case Studies
Overview
Attune Foods is a company with a niche in the probiotics food products market. They have developed a line of products from breakfast/snack bars to granola combining probiotics and gluten-free grains to promote digestive health. They recently acquired a number of other healthy cereal brands from US Mills and will be incorporating them into their overall product line. The main focus for Attune was on Search Engine Optimization (SEO) to see where their online presence was measuring up against their competitors, and to analyze this through web analytics to develop strategies that will enhance their growth as a company.Strategy
RSO Consulting did a complete in-depth analysis of Attune’s online presence, formulating a strategy for choosing keywords, title tags, and descriptions and then implemented these strategies online. Web copy was also edited to include keywords and key phrases on the site itself to jibe with the most effective search results for their particular company. This process was developed and implemented over the course of one year.Results
After the implementation of the above strategy, web analytics were reviewed on a monthly basis to see improvements to the company’s online presence via search. RSO Consulting was proud to report that both presence and sales were increased as a result of these strategies.
Overview
Coleman Company, a name synonymous with camping and outdoor equipment and the world’s leading manufacturer in its field, was looking to improve their online presence and improve the company’s ratio of potential online customers clicking through the site to an eventual purchase. Coleman’s major goals were to improve their Search Engine Optimization (SEO) and Pay Per Click (PPC), thus resulting in an increase in revenue from online purchases from a number of different campaigns.Strategy
RSO Consulting began working with Coleman’s marketing department to first determine the keywords that would be utilized and suggested changes for improving search engine rankings and online presence. Afterward, both paid and organic searches were monitored to verify the keyword success. In addition, PPC was closely monitored in a number of different campaigns throughout the year. ResultsBy working closely with their marketing department and monitoring each campaign via web analytics and PPC, RSO Consulting helped Coleman successfully achieve their marketing goals for several of their product lines.
Overview
FruitGuys, the industry leader in delivering organic fruits and vegetables directly to the office, school, or home, hired RSO Consulting to further develop their search engine optimization and placement strategy, and to launch them into the world of social media.Strategy
Beginning with a complete SEO analysis of their website, keywords were chosen and web copy revised with the ultimate goal of improving search engine rankings via both organic and paid search. Once these improvements were confirmed via monthly analysis of web analytics, then it was time to enter into social media.
The FruitGuys knew that they had a following and began to use social media to their advantage. Fan pages were set up via Facebook along with a blog to increase the company’s exposure via the web.
Results
After months of tweaking their strategy, The FruitGuys are reaping the “fruits” of their labor (pun intended). They have seen an increased ranking on Google, Bing, and Yahoo, while their social media strategy has also succeeded with a rapidly growing Facebook following and popular blog postings that have contributed to their overall ranking.
Overview
SF Global Sourcing, formerly SF Video, a company based in San Francisco, services clients who need CD, DVD, and Blu-ray duplication, replication, and copying. Essentially, they are the “middle-man” between the customers who submit their orders via SF Video’s website and the companies that they outsource the production to. Their goal was to increase their overall presence on the web by improving search engine rankings and increasing sales via Pay Per Click (PPC) campaigns.Strategy
SF Video is one of RSO’s oldest and most loyal clients, having benefitted from our firm’s 15+ years of experience in the field. We began with an overall analysis of SF Video’s site for the most effectual keywords, and recommendations were made that were implemented into the site, as well as Title Tags and Descriptions to further the effectiveness. It was evident after analysis that utilizing PPC would assist SF Video with driving more traffic to their site.Results
SF Video has launched a number of campaigns over the past few years focusing on different markets within their industry such as Blu-ray DVD’s and the Hispanic/Latin (Spanish speaking) market. The strategies implemented, in part as a result of RSO Consulting’s analysis and recommendations, have seen SF Video’s sales improve steadily and their search engine rankings move into the top tens.
Overview
Victoria Gourmet is almost entirely about eCommerce; therefore, making their company’s website as fluid and effective as possible is of the utmost importance. Offering a gourmet line of herbs, spices, salts, and seasoning blends, company founder Victoria was focused on improving search rankings and implementing social media strategies to increase traffic and revenue on the site.Strategy
The first task at hand for RSO Consulting was implementing keyword analyses of Victoria Gourmet’s website. This analyses revealed that keywords were not implemented properly throughout her site nor via meta tag descriptions. Recommendations and revisions were made and then it was time for the fun part strategizing for social media. Victoria Gourmet’s social media strategy was all about keeping it fresh and fun. Facebook was a major focus and their popularity grew quickly. Here, fan posts often show photos of fabulous dishes made with Victoria’s great spices. A very nice online community for foodies, Victoria Gourmet recently announced a recipe contest where fans submit their favorite recipe using her spices.Results
The results were, to say the least, quite impressive. Across the board, search engine rankings shot toward the top. Even more encouraging, this was just the tip of the iceberg for Victoria Gourmet when it comes to social media. Daily postings, recipes, blogs, special email campaigns are all working to improve exposure, and revenue, for this up and coming entrepreneur.
